Brick and Mortar is not dead, in fact, it represents 80%+ of consumer spending

However, the road to brick and mortar is fraught with challenges

Challenges we see in the market today:

  • Effectively introducing a brand to maximize interest from retailers

  • Maintaining sustainable margins moving from DTC to wholesale

  • Building brand-retailer partnerships that enable sustainable economics and long term growth

Waypoint provides capital, expertise and a dedicated team to enable brands to efficiently & effectively grow.

We work side-by-side with founders and management teams to build, prepare, negotiate and sustain retail partnerships.